How can you build your own creative practice in today’s international landscape—one that is sustainable, leverages innovation, and contributes meaningfully to the future of the cultural and creative sectors?
This half-semester course offers you, as a student in the arts, cultural, and creative fields, fundamental tools and strategies for designing your career as an independent professional or studio founder.
You will:
A) Develop an understanding of the international framework of institutions, relationships, and policies that support professionals aiming to create impact through their creative practice—and learn how this knowledge can help you shape offerings that stand out and create a competitive advantage.
B) Learn concepts and mechanisms commonly found in the economics of art and culture, and explore how critical issues can be transformed into strategic opportunities.
C) Examine the diverse types of value generated by cultural production, discover how to combine them into distinctive offerings, and effectively communicate and market your work. You’ll also study business models within the creative industries and develop the adaptability to navigate evolving markets.
D) Acquire practical skills in branding, legal business structures, and intellectual property—enabling you to protect and leverage your creative output while building a sustainable professional practice.
Prerequisites
Permission of instructor
Can Be Repeated for Credit
Yes